A targeted marketing initiative aimed at promoting bizmoto’s digital ecosystem has started rolling out across the Philippines this week.
The video highlights different ways that Filipinos can access bizmoto’s digital community – from paying bills and buying rice to obtaining small business loans and taking out micro-insurances.
It also promotes the many stores that will accept bizmoto credit and facilitate cash-in/cash out for bizmoto agents.
Titled “Planet Bizmoto Village”, the video will be broadcast right across the Philippines on social media platforms such as Twitter, Facebook, Instagram and Youtube – targeting hundreds of thousands of Filipinos who are still financially excluded and underserved.
Peppermint Innovation’s CEO & MD Chris Kain said the bizmoto ecosystem offered ‘something for everybody’ and the latest video was an excellent opportunity to get the message across to as many Filipino people as possible.
“We’ve recently launched our alternative non-bank micro-enterprise loan offering, bizmoPay, as well as securing agreements with high-profile cash-in/cash-out and payments’ facilitators,” Mr Kain said.
“Our digital ecosystem continues to expand and, in our opinion, offers something for all Filipinos who are financially excluded or underserved.
“We believe our latest video clearly tells our “Planet Bizmoto Village” story and we look forward to more Filipinos joining the bizmoto family”.